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Case study

AI SEO Case Study: Traffic Growth

How SEO Plus GEO approaches AI SEO traffic growth: technical fixes, answer-first content, entity signals and citations that win clicks in Google and AI answers.

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We optimise for

Google Search
Google AI Overviews
ChatGPT
Gemini
Perplexity
Microsoft Copilot
Claude
Bing

The challenge

Good rankings, flat traffic

A typical situation we are asked to fix: a website holds reasonable Google positions, yet organic traffic stops growing. Part of the reason is that more searches are now answered directly – in featured snippets, Google AI Overviews and AI assistants such as ChatGPT – so fewer people click through to any website.

In these cases, more of the same keyword work rarely helps. The site needs to be found, understood and chosen in both classic results and AI-generated answers.

Our approach

From keywords to answers and entities

We start with an audit of both channels: which queries still send clicks, which ones now trigger AI Overviews, and whether AI assistants mention the brand at all. From there the plan typically covers:

Technical foundations – crawlability, speed, internal linking and access for AI crawlers.
Answer-first content – pages restructured so the key answer, definitions and facts are easy to extract.
Entity and schema signals – structured data and consistent brand information so search engines and LLMs understand who you are.
Authority and citations – mentions on trusted sources that AI systems rely on.

Free strategy call

Not sure which AI SEO Case Study plan fits your business?

Talk to a senior strategist. We will review your visibility on Google and AI answers and map the quickest wins – free.

What we measure

Growth you can see in your reports

Success is tracked beyond rankings: qualified organic sessions, leads and conversions, impressions on queries that show AI Overviews, and how often the brand appears or is cited in AI answers for priority prompts.

Results depend on the starting point, competition and pace of implementation, so every engagement begins with a baseline and realistic milestones. Ask us for examples relevant to your industry in a free consultation.

Why SEO Plus GEO

Why ambitious brands choose us

A specialist team for the new search landscape – classic Google rankings and AI-generated answers, under one roof.

AI-first strategy

Built for Google, AI Overviews, ChatGPT, Gemini and Perplexity together – not bolted on later.

Transparent reporting

Clear monthly reports on rankings, traffic, leads and AI mentions you can actually act on.

White-hat methods

Sustainable, guideline-compliant SEO that protects your brand and compounds over time.

India & global

Campaigns for India, the UAE, the USA, the UK and international markets.

Our process

How we deliver results

A proven four-step system – the same rigour for a local business or a global brand.

Audit & research

Technical audit, keyword and competitor research, plus a visibility check across Google and major AI assistants.

Strategy

A prioritised roadmap of pages, entities, content and authority signals to win your market.

Execution

On-page SEO, answer-ready content, schema, technical fixes and digital PR – shipped every sprint.

Report & scale

Track rankings, citations and leads – then double down on what works.

FAQ

Questions about AI SEO traffic growth

Can’t find what you are looking for? Our strategists reply within one business day.

What do your case studies cover?

Each case study explains a real visibility problem – for example a brand missing from ChatGPT answers or content being ignored by AI crawlers – how we diagnosed it, what we changed and what we learned.

Can you share results for my industry?

Yes. In your free consultation we can walk through relevant examples and explain what is realistic for your market and starting point.

Will the same approach work for my business?

The principles carry over, but every plan is built from an audit of your own site, competitors and AI visibility – we do not sell one-size-fits-all packages.

How do you measure success?

We agree goals up front – typically rankings, qualified organic traffic, leads and mentions or citations in AI answers – and report on them monthly.

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